Senior Associate, Events Marketing (Philadelphia)

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KPMG is currently seeking a Senior Associate, Events Marketing, Philadelphia to join our Clients & Markets organization.

• Implement targeted, end-to-end event marketing plans for regional events. Coordinate campaign timelines, manage audience segmentation with stakeholders, and monitor registration pacing to meet attendance and lead-generation goals

• Develop and deploy multi-channel promotional assets (e.g., email marketing journeys, digital invitations, organic/paid social copy, and landing pages). Coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines

• Provide on-site support for local events and serve as the primary marketing point of contact for events, coordinating with the Events & Meetings team to ensure the logistical execution aligns with the overall marketing goals

• Track, analyze, and report on key marketing performance indicators providing actionable insights to optimize future regional marketing programs

• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

• Minimum three years' experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts

• Bachelor's degree from an accredited college/university in Marketing, Business, or related field

• Strong financial acumen, with experience managing event-level budgets and tracking expenses. strong location-based event marketing management and on-site operational skills with experience in webcast production and virtual event platforms

• Ability to coordinate with multiple stakeholders, including strategy teams and local vendors

• Solid understanding of audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies.

• Travel is required, must be willing to travel within a designated region to support in-market events

• Must be based in the designated geographic market to facilitate on-site event execution and seamless collaboration with local business stakeholders

• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B,L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa

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