Vice President, US Market Access Lead - Primary Care

Summary    This role serves as the single point of accountability between USMAPPS and the Primary Care Business Unit, owning access strategy, payer marketing, and brand-level contracting and pricing strategy across the full Primary Care portfolio. The role drives and owns outcomes, integrating all USMAPPS capabilities into one coherent access plan that directly supports the Primary Care BU President and franchise leads. The VP is expected to operate at full strategic weight, lead a team aligned to Primary Care brands and franchise clusters, and be the single person accountable the Primary Care BU holds accountable for market access results.      The Vice President, US Market Access Lead – Primary Care reports directly to the Senior Vice President of US Market Access & Pfizer Patient Services (USMAPPS) with a dotted line to the Primary Care BU President .  This position requires close partnership with the Primary Care BU President, franchise leads, Strategic Contracting & Analytics, Strategic Account Management, the Patient Services, and USMAPPS leadership. The role sits on the Primary Care BU leadership team and on the USMAPPS Leadership Team.

Responsibilities     1. Primary Care Access Strategy Ownership   Develop and maintain a fully integrated brand market access plan for all Primary Care brands, covering payer marketing, contracting strategy, and pricing strategy in one coherent plan   Translate portfolio-level access priorities into brand-specific execution plans, ensuring consistency across franchise teams and alignment with enterprise GTN objectives   Define payer value propositions, messaging, and positioning for Primary Care brands in partnership with access marketing resources   Ensure brand-level pricing and contracting strategies optimize net trade sales and gross-to-net outcomes across payer, GPO, and channel   Define and monitor access performance metrics at the brand and portfolio level, including access quality, access speed, GTN performance, and launch readiness   Ensure LOE assets receive efficient, right-sized access support while growth and launch assets receive differentiated, higher-touch engagement models   Periodically reassess and reallocate brand-level resources across the Primary Care portfolio based on lifecycle stage, launch timing, and business priority   Proactively adjust access plans in response to external environment shifts, including IRA drug pricing dynamics, 340B evolution, PBM-payer consolidation, and formulary changes     2. BU Partnership & Representation   Serve as the single point of communication and accountability between USMAPPS and the Primary Care BU President and franchise leads for all access, contracting strategy, and payer marketing needs   Sit on the Primary Care BU leadership team as primary USMAPPS advisor to franchise leads, operating as a strategic partner rather than a transactional interface   Represent Primary Care BU access needs back into USMAPPS leadership, escalating resource gaps, strategic misalignment, or unresolved cross-functional tensions   Partner with Primary Care BU franchise leads to understand brand P&L objectives and translate these into specific access, contracting, and payer marketing priorities   Flag trade-offs between revenue maximization and GTN discipline to BU and USMAPPS leadership, ensuring enterprise-level decision-making rather than brand-pressure-driven discounting   Proactively socialize USMAPPS access capabilities and strategic intent with Primary Care BU leadership to build trust and reduce friction at the interface   Drive a cultural reset within the BU interface toward proactive cross-functional collaboration, strategic ownership mindset, and enterprise-level decision-making     3. Launch Readiness   Own the access chapter of the strategic brand plan for all Primary Care pipeline assets, ensuring access strategy is fully integrated into brand planning from early lifecycle stages