Senior Manager, Local Marketing and Community Engagement

Company Summary EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. Department Summary Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market. Job Duties and Responsibilities Candidates must be willing to participate in at least one in-person interview. In this role, you aren’t just managing a brand from a distance; you are the leading voice for local impact and community connection across a 4,300-store footprint. You act as a grassroots organizer at scale, viewing our retail locations not as coordinates on a map, but as individual opportunities for deep community connection. By building the playbooks that empower our field teams to become local influencers, you ensure that Boost feels like a friend and the heartbeat of every community we serve rather than a faceless corporation. What Success Looks Like (Objectives): Develop the grassroots playbook that allows 4,300 stores to execute high-impact local activations, ranging from youth sports sponsorships to community festivals Launch a standardized local event measurement framework within your first 90 days to quantify the impact of community presence on subscriber acquisition and brand sentiment Create self-service marketing toolkits and training for field leaders and store managers to empower them to own their local market growth and drive regional relevance Use localized data to identify under-penetrated neighborhoods and design custom strike team marketing plans that boost foot traffic and local market share Direct the strategy for experiential marketing and community partnerships, ensuring every local touchpoint reinforces our value proposition and drives measurable lead generation Lead the collaboration with creative and media agencies to produce localized assets that feel authentic to specific regions while maintaining national brand integrity Manage a complex local marketing fund with a focus on achieving high ROI on every dollar spent at the neighborhood level Skills, Experience and Requirements Core Skills and Competencies (What you’ll bring): Proficiency in scaling a brand’s physical footprint through community-centered strategies and event-led growth across large-scale retail environments Proven ability to secure and manage high-impact local partnerships with community leaders, influencers, and regional vendors Analytical expertise in translating regional ROI and market penetration data into actionable investment strategies for local market presence Exceptional professional acumen in being the voice of the field at HQ, ensuring corporate campaigns are effective for the person standing behind the counter Technical mastery of systems and tech-stacks necessary to manage local requests and asset distribution at a massive scale Practical experience leveraging AI tools and localized digital platforms like Yext or SOCi to automate and scale the localization of marketing materials Roll-up-the-sleeves mentality with a comfort level moving seamlessly from executive boardrooms to on-the-ground tent events in the community Additional Qualifications: Background in field marketing, experiential branding, or regional marketing strategy for multi-unit retail or telecommunications brands Experience managing large-scale event budgets and vendor networks across 1,000+ units or multiple geographic territories Minimum Requirements: Bachelor’s Degree in Marketing, Business, or a related field 7+ years of experience in Marketing, Field Operations, or Community Relations Proven experience