Senior Partner Marketing Manager

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

The Opportunity ServiceNow is transforming how enterprises orchestrate their business. Partners are central to this mission—they activate demand, deliver solutions, and extend our platform. As Senior Partner Marketing Manager for APAC, you'll own the strategy and execution of partner-led go-to-market across the region, leading a transformation in how we activate, enable, and scale partner channels. This is a strategic role reporting directly to the Director of APAC Partner Marketing. You'll drive partner demand generation, manage our Marketing Development Funds (MDF) program at scale, and design the partner experience & events strategy & playbooks that fuel pipeline growth across APAC. You'll work with C&I partners, managed service providers, resellers, hyperscalers, and technology partners—each with distinct GTM requirements and commercial models.

Partner-Led Demand Engine Design and execute partner-led demand generation strategy for APAC. This includes demand gen campaign architecture, partner co-marketing playbooks, lead distribution, and sales-to-partner handoff processes. You'll own targets for partner-influenced pipeline and direct metrics for partner activation, lead generation, and deal registration and will be an influential member of the APAC Partner-Led business Leadership team. Regional Partner Experience & Events Strategy and Execution Owns APAC-wide partner experience and events strategy, AI Summits, World Forum partner sessions, and the regional Partner Summits. Driving demand generation campaigns, sponsor management, and partner engagement programs that build advocacy and pipeline across the region. Marketing Development Funds (MDF) Program Manage the APAC MDF budget as a strategic lever for partner activation. You'll enable the APAC partner marketing managers and work with the Global MDF program team to drive partner participation, approve and audit co-marketing campaigns, and measure ROI against partner pipeline contribution. Strong partners will see MDF as an investment vehicle for growth, not a compliance requirement. We're investing heavily in partner channels as the primary engine for customer acquisition and success. Partner-led demand is growing 139% year-over-year, and APAC is our highest-growth region. You'll have real budget, real responsibility, and a platform to shape how ServiceNow scales through partners globally. We value operators who think clearly, move fast, and lead with data. You'll work with a talented partner marketing team, influential stakeholders, and partners who are serious about their ServiceNow practice.

What We're Looking For Experience 10+ years in partner marketing, channel marketing, or go-to-market strategy at B2B SaaS or enterprise software companies. You've managed or influenced integrated marketing demand generation at scale directly as well as with partners. You have a strong event management experience, managed agencies and large budgets & ROI. Familiarity with MDF program management, and partner co-marketing is strongly preferred. Experience in APAC markets is valuable. Experience in leveraging or critically thinking about how to integrate AI