Senior Performance Media Associate, Planning

Agency: Critical Mass Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Critical Mass is hiring a Senior Performance Media Associate, Planning to join our growing team. As the Senior Performance Media Associate, Planning, you will support the execution, reporting, and optimization of performance media campaigns across multiple channels. This role builds foundational expertise in data-driven media planning and supports the broader team in delivering measurable business outcomes.    You will:  Assist in building and maintaining media plans across digital channels  Support campaign setup, trafficking, QA, and tracking implementation  Maintain reporting dashboards and performance tracking systems  Ensure campaign details align with strategic direction and client goals  Compile campaign performance data and support reporting deliverables  Identify initial insights and optimization opportunities  Support A/B testing and performance evaluation efforts  Assist in translating data into basic client-facing summaries   Support day-to-day client requests and internal coordination  Work closely with Managers and Directors to execute media strategies  Maintain documentation, trafficking sheets, and reporting accuracy  Participate in training and skill development across media platforms    You have:  1–3 years of experience in media, marketing, or advertising  Exposure to digital media channels such as Search, Social, or Programmatic  Basic understanding of campaign metrics (CTR, CPC, CPA, ROAS)  Strong attention to detail and organizational skills  Willingness to learn performance media strategy and execution    What We Offer   Global maternity and parental leave   Competitive benefits packages   Vacation, compassionate leave, personal/sick days, and flex days   Access to online services for families and new parents   Early Dismissal Friday’s (off at 3:00 PM local time every Friday)   13 affinity groups   Internal learning and development programs   Enterprise-wide employee discounts   

Toronto: $60,000-$80,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/