Digital Marketing Manager

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. About Caterpillar Oil & Gas and Marine: Caterpillar’s Oil and Gas division provides superior products and service solutions to make our customers more efficient and lower total cost of ownership. Globally, we deliver engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. Join our team and help build engineering solutions that change the industry. When you join the Caterpillar Oil & Gas and Marine Division (COGMD), you join a global team that helps to power the global energy industry as well as provide power and propulsion on the water.

The Digital Marketing Manager creates and drives the digital strategy, vision, and roadmap for Caterpillar’s Oil & Gas and Marine Divisions. This role is cross-functional and will work closely with the sales, marketing, technology, and leadership teams to envision, develop and implement digital customer touch points. The Digital Marketing Manager is both creative and analytical, able to work effectively in a matrix organization, adept at synthesizing a variety of technologies and capabilities into customer experiences. The ideal candidate is customer focused and technology savvy with a proven track record of designing and implementing successful experiences across technology platforms.

Strategy: Create annual website strategies in collaboration with key stakeholders. Make strategic decisions about site design, features and functionality that align with both user goals and business objectives. Develop, validate, and drive a product / experience roadmap that identifies where we will focus, how we will get there, and the sequence of activities required to meet our business goals and digital customer experience objectives Utilize technology solutions that create a competitive advantage within marketing, sales, and product support. Ability to measure the impact of digital marketing activities and drive more efficient spending. Analyze web analytics for insights to assist in making recommendations Collaborate with others in the digital organization and the business to define objectives and develop approaches to solving challenges. Develop strategy for marketing automation campaigns, digital media, and user experience.  Explore new digital trends in the areas of website development, user experience, SEO, SEM, marketing automation and social media. Develop expertise / competencies around digital marketing tools such as Marketing Cloud/marketing automation, campaign journey builder, CRM, content management (Percolate), etc. Develop digital marketing best practices, deliver ongoing training, and provide strategic consultation to our Oil & Gas and Marine marketing teams globally Management: Responsible for all website functionality, accuracy, and performance/ uptime. Lead team in management of site structure and navigation, information architecture, organization of site content and user flows, and integrations with external tools and software. Plan and lead execution of strategies with digital team including tactics such as personalized web experiences, Salesforce integration and e-commerce, and other agencies and