Senior Manager, Culture Marketing (LTD)

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our brand and marketing teams bring together creativity, cultural insight, consumer understanding, and commercial ambition to build meaningful connections with consumers. Through authentic partnerships and culturally relevant storytelling, we create experiences that strengthen the adidas brand and its position at the intersection of sport, music, fashion, and culture. As Senior Manager, Culture Marketing (LTD), you will help shape how adidas connects with target consumers through global and local celebrities, creators, influencers, media, and entertainment. With a particular emphasis on Hip Hop and music culture, you will identify strategic partners, cultivate industry relationships, and develop integrations that build brand relevance and create commercial opportunities. This role partners closely with global, regional, and local teams as well as external agencies and entertainment industry partners. You will contribute to global brand campaigns, lead key Culture Marketing initiatives, and help ensure adidas maintains authentic and relevant visibility across entertainment and culture. IMPORTANT: This is a limited duration position. Employment is intended for a defined period based on business needs.

KEY RESPONSIBILITIES Culture Marketing Strategy: Contribute to global brand campaigns by identifying celebrity, creator, and influencer partners who align with adidas brand priorities, target consumers, and cultural objectives, with a particular emphasis on Hip Hop and music. Talent Partnerships: Manage relationships with celebrity and influencer partners throughout the engagement and negotiation process while ensuring partnerships support brand and business objectives. Entertainment Integration: Develop and manage Hip Hop and entertainment integrations that connect product placement and cultural partnerships to priority brand initiatives and commercial opportunities across adidas retail and wholesale partners. Industry Relationships: Establish and maintain strong relationships across the entertainment and influencer landscape, including artists, stylists, editors, producers, directors, costumers, industry VIPs, and other cultural partners. Brand Visibility: Strengthen adidas brand recognition and cultural relevance through strategic product placement, entertainment integrations, industry events, consumer experiences, and other high-impact cultural platforms. Campaign and Agency Management: Support the Global Director in managing external agencies and coordinating global, regional, and local entertainment and influencer marketing implementation. Category Marketing: Oversee category-specific Brand Marketing objectives related to entertainment and influencer marketing and ensure initiatives align with broader brand priorities. Product Management: Oversee product forecasting, ordering, inventory, and seasonal product needs for the Culture Marketing function across relevant brand segments while maintaining current product knowledge and clear target consumer objectives. Events and Experiences: Contribute to the development and execution of adidas brand and Culture Marketing events, including concept development, event planning, visual merchandising, collateral development, staffing, talent outreach, and post-event wrap-up. Project Management: Lead assigned projects and events in partnership with the Director, managing timelines, stakeholders, deliverables, and executional requirements. Team Leadership: Serve as a department lead when needed and support the training, mentoring, and development of team members across operational processes, department protocols, and entertainment industry practices.

REQUIRED QUALIFICATIONS • Bachelor's degree in public relations, communications, marketing, or a related field. • Minimum 5 years of public relations, culture marketing, entertainment marketing, influencer marketing,