Head of Marketing and Communications – Germany and Austria

Company: Oliver Wyman Description: At Oliver Wyman, a Marsh (NYSE: MRSH) business, we bring deep industry insight, bold innovation, and a collaborative approach that cuts through complexity to help organizations navigate their most defining transformative moments. For more information, visit  oliverwyman.com , or follow us on  LinkedIn  and  X .  This is a hybrid role, requiring 60% in-office presence.

Purpose The Head of Marketing and Communications - Germany and Austria turns commercial priorities into a focused, high-impact marketing agenda, with Germany as the primary focus and proportionate support for Austria. The role combines senior marketing advisory, hands-on delivery and strong people leadership. Why Join Us Shape the marketing agenda for Germany, one of Oliver Wyman's most strategically important European markets, with the opportunity to further build the firm's presence in Austria. Work closely with the Market Leader and the Marketing Partner for Germany and Austria, local Partners and European leadership, with substantial exposure to senior decision-makers. Lead and develop a dedicated local team while working with a closely connected European network of marketing specialists and market colleagues. Build a data-informed and AI-augmented marketing approach that improves creativity, productivity, targeting and measurement and the team’s ability to test and learn. Own the marketing budget and make visible choices about where investment can create the greatest commercial impact. Enjoy a vibrant culture with regular social events and activities, plus great benefits like up to €100/month public transport reimbursement, JobRad, Wellpass, and more. Meet the Team Reports to: Marketing Director, Co-head of European Markets. Key local stakeholders: The Market Leader and Marketing Partner for Germany and Austria, alongside local Practice Leaders. Day-to-day collaborators: Partners and Practice Leaders across Germany and Austria; the European Markets and practice team; Regional and Global Marketing; specialist teams across Content, PR, Digital, Events, Social Media, Marketing Operations, Design, Data & Analytics, Client Impact Teams; and relevant external agencies. People management: Direct leadership of one Senior Marketing Manager and one Senior Associate dedicated to Germany and Austria, including people development, performance management, coaching and workflow prioritisation. The role also provides broader steer and coaching to two Germany-based colleagues who support the markets part-time, the local Events team and relevant European and global specialists, leading delivery through a matrix with accountability for priorities, resources, quality and delivery. How This Role Will Contribute to Team Success Translate business priorities across Germany and Austria – particularly the European leadership agenda for Germany – into an integrated marketing plan that connects brand, thought leadership, client engagement and commercial growth. Provide senior marketing advisory to local leadership, turning market insight, client priorities and intellectual capital into distinctive and impactful marketing activity. Lead, motivate and develop a high-performing team, creating clarity, accountability and an environment in which people contribute ideas, collaborate effectively and grow. Improve marketing effectiveness by aligning resources, campaign investment and channel choices to measurable outcomes and return on marketing investment (ROMI). Embed practical, responsible use of AI into day-to-day marketing workflows to improve productivity, quality, insight and speed while applying appropriate judgement and governance. Your Day-to-Day Develop and deliver the marketing strategy Own the annual marketing plan and campaign calendar for Germany and Austria, aligned with market priorities, firm objectives and commercial growth. Balance long-term brand-building, thought leadership and commercial impact, concentrating