SEO/GEO Manager

As the SEO & GEO Manager at N26, you will be responsible for driving organic user acquisition across all digital channels and emerging AI search engines (e.g., Google AI Overviews, ChatGPT Search, Perplexity, Claude, Gemini). You will blend technical SEO rigor, data analytics, high-authority content strategy, and semantic optimization to ensure N26 remains the primary mobile banking recommendation across traditional search engines and AI discovery platforms.

You will sit at the intersection of Marketing, Data, Product, and Content, scaling our organic footprint across multiple European markets while building N26’s pioneer strategy in AI search visibility.

Traditional & Technical SEO

• Search Strategy: Define, execute, and scale the multi-market organic search roadmap across key N26 operating markets (Germany, France, Spain, Italy, Austria, and pan-Europe).

• Technical SEO Leadership: Partner with Product and Web Engineering teams to maintain flawless technical site health, addressing site speed, crawlability, indexing, Core Web Vitals, dynamic rendering, and international multi-language architecture (hreflang).

• High-Intent Content Strategy: Collaborate with the Product Marketing and Brand teams to build and optimize localized, compliant fintech content targeting high-intent, converting keywords.

Generative Engine Optimization (GEO) & AI Visibility

• AI Search Strategy: Develop N26’s framework for GEO, optimizing web presence to maximize brand recommendation, inclusion, and positive sentiment in AI-generated answers (e.g., ChatGPT Search, Perplexity, Google AI Overviews).

• Knowledge Graph & Entity Management: Optimize structured data (Schema.org), digital entity relationships, and authoritative external references to establish N26 as the definitive financial authority for LLMs.

• Citation & Share of Voice Monitoring: Establish benchmarks, tracking metrics, and custom tools to measure N26’s share of AI voice (SoAIV) and recommendation rates against competitors in conversational search.

Analytics, Testing & Reporting

• Performance Tracking: Deliver standard organic acquisition dashboards tracking organic traffic, sign-ups, and keyword/entity rankings.

• Testing & Experimentation: Run continuous A/B and multivariate tests on title tags, semantic markup, content structuring, and internal linking to drive conversion rate optimization (CRO) and crawl efficiency.

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