Director, International Marketing Management (PL)
Charles Schwab
- Location
- Westlake, TX | Austin, TX
- Work model
- On-Site
- Level
- Staff
- H-1B history
- 199 approvals (FY2023)
About this role
Your Opportunity We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s).
At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
As the Director of International Marketing, you will be a member of the Investor and Product Marketing leadership team and will define and execute the vision, strategy, and operating model for Schwab's International segment. This role reports to the Managing Director, Investor Services and Product Marketing.
You will lead the development and execution of audience-centric integrated marketing strategies that drive client acquisition, deepen engagement and relationships, and accelerate business growth among international clients and prospects. You love to work with business partners to proactively solve problems and understand the power of marketing to acquire more clients and deepen relationships.
This is a highly visible leadership role requiring a unique combination of international marketing expertise, strategic thinking, operational excellence, and exceptional influence. You will serve as a trusted advisor to International Business, helping shape growth strategies, simplify complex market and regulatory considerations, and recommend clear paths forward that support both client and business outcomes.
A key responsibility of this role is advancing International Marketing capabilities toward parity with Domestic Marketing while advocating for the unique needs of international clients and markets. You will identify opportunities to leverage enterprise capabilities, platforms, processes, and best practices while ensuring international audiences receive the specialized focus, experiences, and solutions required to achieve business objectives. Your leadership will help position Schwab as the preferred partner for investors who live abroad and seek access to U.S. investing opportunities, products, and expertise.
About International Marketing International Marketing is responsible for acquiring new clients and deepening engagement and relationships with Schwab's international clients and prospects. The team serves as the audience expert for international investors, developing a deep understanding of their unique needs, motivations, behaviors, and barriers to investing.
The team develops audience-centric marketing strategies and integrated marketing plans that create meaningful client experiences, strengthen relationships, and drive business growth. Through a deep understanding of client needs, market dynamics, competitive activity, and regulatory considerations, International Marketing translates insights into marketing strategies that deliver measurable business outcomes.
In partnership with Insights, Data, Product, Digital and Business teams, International Marketing continuously synthesizes and shares audience insights across the organization to inform enterprise marketing strategies, improve decision-making, and ensure Schwab remains closely connected to evolving client needs.
What You're Good At You are a strategic marketing leader with deep expertise serving international audiences and translating client insights into integrated marketing strategies that drive measurable business outcomes. You are highly audience-centric and possess a strong understanding of international investor needs, market dynamics, and the complexities associated with marketing across global markets. You excel at simplifying complex business and regulatory considerations into clear recommendations and actionable plans. You consistently develop a deep understanding of client motivations, behaviors, and needs. You regularly synthesize audience insights, competitive intelligence, market trends, and performance data and effectively share those insights across