SAP iXp Intern - Product Management, Event Technology & Digital Platforms [Newtown Square, PA]

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.      What You’ll Build   The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship, it’s the foundation for a career built on connection, creativity, and impact.   Position Title: SAP iXp Intern - Product Management, Event Technology & Digital Platforms   Location: Newtown Square, PA   Anticipated Start Date: October 2026   Contract Duration: 6 months   Work Hours: Full-time – 40 hours per week   As a Product Management Intern within the Digital Platforms team, you will be at the forefront of how enterprise events are planned, delivered, and measured at scale. You will support the "Build & Run" operations for SAP's self-service event platform and T1 event digital experiences — from registration and content delivery to post-event analytics. This role is designed for a high-potential individual who wants to master the intersection of Event Technology, SAFe Agile delivery, and AI-driven audience engagement.   Key Product Responsibilities   Event Platform Operations: Support day-to-day run operations of SAP's self-service event platform, coordinating production schedules and ensuring digital event assets meet SAP's standards for quality, governance, and metadata accuracy.   Requirements & Roadmap Support: Translate event stakeholder needs into clear product requirements — documenting user stories, acceptance criteria, and feature specs for platform enhancements across registration, streaming, and engagement tooling.   Data-Driven Insights: Utilize event analytics to track platform performance, attendee engagement metrics, and session conversion rates — moving from reporting to actionable analysis.   AI & Personalization Integration: Assist in the deployment and monitoring of AI-driven features — such as personalized agenda recommendations and intelligent content surfacing — to improve attendee experience across T1 and self-service events.   Agile Value Delivery: Actively participate in SAFe ceremonies — sprint planning, backlog refinement, and retrospectives. Help manage the Team Backlog with a focus on user stories tied to event platform capabilities and attendee journey improvements.   Governance & Responsible AI: Assist in audits to ensure all event platform AI features adhere to SAP's Responsible AI standards, with a focus on data privacy, attendee consent, and transparency.   Digital Transformation: Support the rollout of industry-leading event technology integrations — including Adobe Experience Platform (AEP), CMS-driven event microsites, and campaign environments tied to SAP's flagship events.   What You’ll Bring   A curious and agile mindset, with a passion for learning and the resilience to adapt in a fast-paced, evolving environment. Strong problem-solving and creative thinking skills, with the ability to collaborate across teams and communicate ideas clearly and effectively. Emotional intelligence and cultural awareness that support inclusive teamwork and thoughtful stakeholder engagement. A growing foundation in business acumen and emerging technologies — especially artificial intelligence — paired with a results-oriented approach and the courage to take initiative.   Education: Pursuing a degree in Marketing Technology, Business, Computer Science,