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Sr. Project Manager, Marketing Program Management

AutoNation

AutoNation HeadquartersSenior
Sign in to applyVerified 1h ago
Location
AutoNation Headquarters
Work model
On-Site
Level
Senior
Posted
Aug 26, 2026

About this role

The Senior Project Manager, Marketing Program Management is responsible for leading the planning, coordination, and execution of high-priority marketing initiatives across the organization. Reporting to the Director of Program Management, this role serves as a critical partner to Marketing leadership and cross-functional teams, ensuring programs are strategically aligned, operationally sound, and delivered with excellence. This individual will manage complex, cross-functional marketing projects spanning campaign execution, technology implementations, process improvements, product or promotional launches, customer lifecycle initiatives, and enterprise-wide marketing priorities. The ideal candidate is highly organized, proactive, and skilled at balancing strategic oversight with day-to-day execution, while driving accountability across stakeholders.

Key Responsibilities

Project & Program Leadership   Lead end-to-end execution of complex marketing projects and programs, from intake and planning through launch, adoption, and post-implementation review.   Translate business goals into actionable project plans, timelines, milestones, dependencies, and resource requirements.   Manage multiple concurrent initiatives with competing priorities while maintaining quality, speed, and alignment to business objectives.   Ensure project scope, risks, assumptions, and decisions are clearly documented and proactively managed throughout the lifecycle.   Cross-Functional Coordination   Partner closely with Marketing leaders and cross-functional stakeholders, including Creative, Media, CRM, Analytics, Operations, Product, IT, Legal, and external vendors, to drive execution.   Facilitate project meetings, status reviews, working sessions, and decision forums to maintain momentum and remove roadblocks.   Build strong relationships across departments to improve collaboration, clarify ownership, and ensure timely delivery of key initiatives.   Planning, Governance & Process Management   Support the Director of Program Management in establishing and maintaining project governance standards, workflows, and delivery discipline across the Marketing organization.   Drive project intake, prioritization, timeline development, and workback scheduling for major marketing initiatives.   Monitor project progress against deadlines, deliverables, budget inputs, and strategic objectives , escalating issues as needed.   Identify opportunities to streamline processes, improve team efficiency, and strengthen project delivery capabilities across the department.   Risk, Change & Issue Management   Anticipate project risks, dependencies, and constraints, and develop mitigation plans to minimize impact to deliverables and timelines.   Manage changes to scope, timeline, or stakeholder expectations with clear communication and documented alignment.   Escalate critical risks and decisions to the Director of Program Management and senior stakeholders with recommendations for resolution.   Communication & Reporting   Provide clear, concise, and actionable status reporting to project teams, department leadership, and executive stakeholders.   Prepare project updates, dashboards, and summaries that communicate progress, risks, business impact, and next steps.   Ensure alignment across teams through timely communication, transparent documentation, and proactive follow-up.   Execution Excellence   Drive accountability for deliverables across matrixed teams without direct authority.   Maintain a high standard of organization, detail, and follow-through to ensure seamless execution.   Support a culture of operational rigor, continuous improvement, and results -driven project management within Marketing.

Qualifications

Required   Bachelor’s degree in Marketing , Business, Communications, Project Management, or related field.   5–8+ years of project management, program management, or marketing operations experience, preferably within a

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Sr. Project Manager, Marketing Program Management at AutoNation, AutoNation Headquarters | Yoinka