Manager, Digital Products & Customer Experience
Toro Company
- Location
- Bloomington, MN
- Work model
- On-Site
- Level
- Mid
- Posted
- Sep 16, 2026
About this role
Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future. Who Are We? The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career. Job Purpose: The Manager II, Lifecycle Services & Digital Products translates the L&C post-sale growth strategy into actionable portfolio roadmaps and commercial initiatives across residential services, dealer services and enhancements, digital products, and accessories. This role owns assigned initiatives from customer and dealer discovery through business case development, pilot, commercialization, adoption, and ongoing performance improvement. Serving as the business product owner for assigned digital products, this role partners across marketing, product management, engineering, service, sales, finance, technology teams, and channel partners to deliver integrated solutions that improve the ownership experience, strengthen dealer capabilities, and drive profitable lifecycle growth. What Will You Do? Translate the broader L&C post-sale growth strategy into assigned portfolio roadmaps, priorities, and execution plans. Develop and scale residential service offerings that simplify ownership and maintenance and improve customer retention and lifetime value. Build dealer service programs, operational enhancements, and digital tools that improve service delivery, customer experience, and dealer economics. Serve as the business product owner for assigned digital products supporting services and accessories, including customer and dealer problem definition, business requirements, roadmap priorities, commercialization, adoption, analytics, and continuous improvement. Lead accessories business development across relevant equipment platforms, including portfolio expansion, attachment, bundling, merchandising, and channel growth opportunities. Connect physical accessories, service offerings, dealer capabilities, and digital experiences into integrated customer solutions. Identify unmet customer and dealer needs through Voice of the Customer, user research, market analysis, field observation, digital analytics, and performance data. Lead assigned opportunities from discovery through business case, pilot or minimum viable product, commercialization, launch, scale, and ongoing performance improvement. Develop initiative-level business cases, forecasts, investment requirements, and performance targets; manage assigned project budgets and provide inputs to annual and long-range financial planning. Evaluate dealer economics, operational requirements, capability needs, and adoption barriers when designing and commercializing new programs and digital products. Define offer structure, pricing, promotion, bundling, channel economics, customer journeys, and go-to-market plans that improve adoption and profitability. Develop customer and dealer enablement plans, including onboarding, training, sales tools, operating guidance, merchandising, digital content, and launch support. Partner with engineering, service, operations, test, legal, finance, IT, digital product and technology teams, sales, and marketing to launch scalable offerings with clear ownership, dependencies, and support models. Establish and manage performance measures across revenue, margin, service adoption,