Director, Marketing APAC

Location: Seoul, Korea, 12F, TWO IFC, 10 Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea Reports to: Vice President, Global Marketing The Opportunity Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across Service, Modernization, and New Equipment. Marketing plays a critical role in connecting regional growth priorities with customer needs, helping drive demand, strengthen customer relationships, and accelerate business performance. We are seeking a Director, Marketing APAC to build and lead a high-performing regional marketing organization across APAC. The Director will ensure consistent, scalable execution across APAC while delivering measurable business impact through demand generation, installed-base penetration, lifecycle marketing, brand strength, and customer-led growth initiatives. This leader will serve as a key partner to regional commercial teams, connecting global marketing priorities with local market opportunities to accelerate growth across Service, Modernization, and New Equipment businesses. Why This Role Matters Now • Critical leadership role supporting growth across the AAPC region • Direct impact on demand generation, pipeline creation, and revenue outcomes • Opportunity to strengthen commercial alignment between Marketing and Sales • Responsible for scaling account-based and digitally driven marketing programs • Key role in driving consistency of brand, messaging, and customer experience across markets • Leads regional transformation toward a more data-driven and performance-oriented marketing organization The Director will partner closely with regional commercial leaders and country organizations to execute marketing programs that align with local business priorities while leveraging global capabilities, tools, and best practices. Why This Role Matters Now • Supports growth acceleration across one of the company's most diverse and strategic regions • Drives alignment between regional commercial priorities and marketing investments • Expands demand generation and customer engagement across key APAC markets • Strengthens adoption of modern marketing capabilities, analytics, and digital programs • Improves consistency of brand positioning and customer messaging across the region • Builds scalable marketing programs that support both regional and local business objectives 24–36 Month Mandate • Increase pipeline generation and marketing contribution to regional growth goals • Expand Account-Based Marketing programs for priority customers and growth segments • Improve campaign effectiveness, conversion rates, and customer engagement • Enhance regional use of digital marketing, automation, and analytics capabilities • Strengthen alignment between local marketing teams and commercial leadership • Build a scalable operating model that balances global consistency with local market needs Key Responsibilities Lead Regional Marketing Execution • Develop and execute regional marketing plans aligned to business growth priorities •Translate global marketing strategies into actionable programs across APAC markets • Support market-specific opportunities while ensuring consistency with brand and messaging standards •  Product & Segment Marketing: Strengthen Otis' market position by developing customer-focused marketing strategies, and targeted value propositions for key segments. •   Customer Reach & Engagement: Expand customer awareness and engagement through effective digital marketing, personalized outreach, and improved responsiveness across the customer journey. •   AI-Powered Customer Experience: Leverage AI-driven tools, including chatbots and virtual assistants, to provide customer support, improve response times, and enhance the overall customer experience. •   Customer Responsiveness & Operational Support : Collaborate with Genpact and