Associate Brand Manager, Ball
Newell Brands
- Location
- Atlanta, Georgia, US
- Work model
- On-Site
- Level
- Entry
About this role
Job ID: 18023 Alternate Locations: Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. Position Summary: The Associate Brand Manager, Ball will support delivery of the US brand plan with a primary focus on core canning, base business performance, and in-year execution. This role will combine business analytics, cross-functional project leadership, consumer and competitive insight, content and communications support, and disciplined budget management. The Associate Brand Manager will partner closely with the Senior Brand Manager and global brand marketing team, while working across Sales, Finance, R&D, Consumer Care, Customer Planning, Operations, Legal, and centralized marketing teams to drive profitable growth. The ideal candidate is a proactive business owner with at least 2 years of relevant experience, an understanding of brand management and innovation, and the ability to connect multiple data sources, translate findings into recommendations, and move work forward with speed, clarity, and strong follow-through. Key Responsibilities: Base Business Strategy and Growth Execution
Partner with the Brand Manager and Senior Brand Manager to develop and execute the Ball base business strategy, with particular focus on core canning. Help build the annual brand marketing and business plan, translating priorities into clear workstreams, milestones, and measures of success. Lead or support projects that improve the health and growth of the core portfolio, including limited-time offers, maintenance initiatives, and channel-specific opportunities. Coordinate cross-functional project teams, document decisions, clarify owners and deadlines, and proactively escalate risks or decisions needed.
Business Performance, Analytics, and Reporting
Lead recurring brand performance reviews and deliver monthly brand reporting with clear commentary, insights, and recommended actions. Connect and interpret multiple data sources to understand the drivers of brand, category, customer, and item performance. Monitor net sales, consumption, distribution, velocity, share of shelf, competitive activity, market trends, promotions, innovation performance, and consumer feedback. Identify growth opportunities, distribution-loss risks, marketplace knowledge gaps, and competitive vulnerabilities; recommend practical actions to improve results. Prepare concise, decision-oriented presentations for brand leadership, senior management, and key cross-functional partners.
Portfolio and SKU Optimization
Analyze product velocity, profitability, distribution, and strategic role to support portfolio recommendations. Partner across Marketing, Sales, Finance, Supply Chain, and Operations to simplify the portfolio and improve execution.
Budget Stewardship
Serve as a lead contact for assigned brand investment and consumer budget management. Actualize spending against monthly expenses, maintain accurate tracking, and provide regular budget updates to the Marketing team. Review media and program spending reports, identify variances, and work with partners to support timely reconciliation and responsible investment decisions.
Integrated Communications, Social, PR, and Influencer Support
Support activation of local advertising, PR, and brand communication plans, adapting global creative assets for the US market as needed. Lead or support organic social strategy, content briefs, editorial calendars, and coordination with centralized social and engagement teams. Use social