Senior Analyst, Digital Analytics (L09)

Role Title : Senior Analyst, Digital Analytics (L09) Company Overview:   Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit  www.synchrony.com . Organizational Overview:   Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth .

Summary/Purpose:   Senior Analyst, Digital Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives .     The role will deliver on business and organizational priorities, working in close collaboration with US Analytics and IAH teams, solving problems with solutions that are powered by data and analytics. The role includes providing strategic thought leadership in optimizing and scaling up current deliveries and building analytics roadmap. The model candidate must be a thought leader, hands on problem solver and deliver actionable insights for the business .

Independently work on Digital Measurement Analytics for Synchrony Marketing Platforms in Agile methodology to drive digital data strategy that includes collection & validation of data , reporting and measure ment of feature performance   Build and Manage d ashboards , Leverage multiple digital analytics tools to analyze user behavior, understand journey friction points, and drive UX improvement opportunities   Partner with onsite Stakeholders and various process owners in marketing, technology and digital teams to plan and implement strategic priorities   Responsible for effective communication, project deliverables, adhering to expected timelines, accuracy & compliance with meticulous project management   Lead internal initiatives, perform other duties and/or special projects, as assigned   Required Skills/Knowledge: 3 + Years of working experience in relevant Analytics domain, 2 + years of experience in Web Analytics Domain utilizing tools such as Adobe or Google Analytics and 2+ years of experience in Python, SAS or SQL   Minimum 2 + years of experience in Data visualizations tools such as Tableau to drive insights   1+ years of experience using AWS SageMaker   Ability to solve complex technical problems with minimal supervision   Excellent oral and written communication skills with ability to collaborate, articulate and present solutions cutting across functional/agile teams in a simple yet compelling manner   Desired Skills/Knowledge: 2 to 4 years of analytics experience in Financial Services Industry   Ability to engage with technical and non-technical audiences with empathy and ensure needs/asks are effectively translated into technical requirements and followed upon.   Eligibility Criteria:   BS or MS in Statistics,