Website Experience Sr. Director

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At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

We are hiring a Website Experience Sr. Director in our Marketing Operations area in Brazil or the US (Remote accepted)!

Reporting to the VP of Marketing Operations, this role owns the evolution of Wellhub's website — from a traditionally-managed site to an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization, freeing the team to focus on strategy, judgment calls, and the exceptions that matter. This is a hands-on strategic role: owning the roadmap, design, testing, data, and execution, and leading product managers, UX designers, web analytics, and developers to deliver on that vision. You're expected to have a real point of view on where agentic AI creates leverage on a website versus where it introduces risk, and to be able to defend that point of view to technical and non-technical stakeholders alike.

• Lead the vision, roadmap, and strategy for Wellhub's website experience, driving its evolution toward an Agentic Website Experience and Operations model — where AI agents increasingly handle content assembly, personalization, and optimization.

• Own conversion rate optimization end-to-end: define experimentation strategy, size and prioritize A/B tests, lead qualitative research and behavioral surveys, and translate results into optimization decisions.

• Own website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions), analyzing visitor behavior through data synthesis, heat mapping, and tools like Amplitude + Looker.

• Partner with stakeholders across the organization to shape the website experience for product launches, content, campaigns, and the broader roadmap.

• Lead the website design and UX function, including the Mantra design system and the end-to-end design-to-code operating model (Figma to Mantra to Strapi), owning the quality bar for both human- and agent-generated work.

• Evaluate, pilot, and scale agentic AI and AI orchestration tools for the website — defining human-in-the-loop boundaries, guardrails, and escalation paths — and identify, procure, and roll out best-in-class website technology and platforms.

• Own the site's readiness for AI-driven discovery and personalization: architect content and information architecture for SEO, GEO/AEO, and Web MCP, lead the rollout of AI-powered personalization and predictive experimentation, and ensure conversational/AI-assisted website interactions align with the broader company AI architecture.

• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

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