Brand & Motion Designer

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

Brand design is how Gusto earns trust, builds recognition and insight, and makes people feel something before they ever read a word. Our Brand is about how we show up in every moment and this team owns some of its most important attributes from how we use language to typography, from color and composition to illustration, motion.These aren't finishing touches. They're critical to how we show who we are and why we're different.

Gusto is expanding our in-house creative studio inside a fast-moving, late-stage startup. We launch products, educate customers, run brand campaigns, and show up at events—and we do all of it with a consistent visual language and voice that needs to work across digital channels, motion formats, physical environments and everything in between. In the same week, you might be designing the visual system for a product launch and art directing an illustration library that will scale across the entire brand.

We're looking for a Brand & Motion Designer who is a hands-on maker: someone who loves the craft of visual design and motion, takes real ownership of creative output, and wants to help define how Gusto looks, feels, and moves across our brand. This is a senior individual contributor role focused on brand craft, motion design systems, and the variety of deeply considered visual work that makes a B2B brand feel genuinely human.

In this role, you'll own creative work from early concept through final delivery. You'll make judgment calls about typography, composition, color, and motion, and increasingly, that judgment extends to the AI-assisted work happening around you. You'll know when a generated output is right for the brand and when it isn't, and you'll be able to say why. You'll help introduce motion as a foundational part of how we build brand as someone who thinks in motion and ensures it's part of the creative process from the start.

AI is part of how this team works. We use it to advance faster, explore more territory, and reduce the distance between a concept and something real. What we're looking for isn't just someone who uses these tools but someone who can direct them. Someone who sets the creative standard for what AI output is and isn't acceptable for the Gusto brand, and who helps us build the guardrails and workflows that let the whole team produce at a higher level.

If you're energized by being close to the work, care deeply about craft & preference, and enjoy improving both the output and the process, this role will be a impressive fit.

Here's what you'll do day-to-day

• Design and execute visual and motion work across product launches, product education, brand campaigns, events, and digital channels

• Design