Aventa Sustainability Marketing Lead

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit  www.eastman.com .   Role Profile

Responsible for the execution of strategy for market-facing initiatives that strengthen Aventa’s sustainability value proposition in order to drive and sustain growth across Aventa’s market segments. Develops and executes related plans, with (as relevant) Advocacy, Government Affairs, Technology, and broader Marketing team, while also monitoring their effectiveness and adjusting when necessary.   Serves as an expert on Aventa’s sustainability claims and policy implications on Aventa, and coaches other Market Development Managers and Business Development / Sales Managers on related topics.  This includes owning Aventa’s policy intelligence strategy – tracking, data collection, trends monitoring, and translating to business implications, in collaboration with Advocacy/Policy Analyst, Government Affairs, and Aventa Marketing team.     Manages sustainability initiative projects through completion and/or serves as Marketing/Sustainability subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders required to successfully execute initiatives in the external market. Working with the appropriate cross functional team, the SML is responsible for maximizing Aventa’s sustainability value proposition, as well as informing appropriate customer or brand segmentation that would find the value proposition most compelling.  The effort should maximize Aventa’s addressable market, revenue and variable margin contributions.   SML will also work with other MDMs and SMMs to assess the value of the sustainability value proposition to inform offers and pricing.    Responsibility can extend beyond Aventa to other cellulose-based Eastman products, e.g., Solus, where there is sufficient overlap and synergy of scope.  At minimum, SML will stay connected with other Cellulosics-based teams to cross-share knowledge and insights.This role will generally NOT include direct lobbying, unless properly credentialed to do so or otherwise supported by Government Affairs. This role requires up to 25% travel.  Responsibilities

Develop robust sustainability marketing strategies to engage broad set of stakeholders and influence outcomes with a clear understanding of the broader eco-system related to compostability and biodegradability and the bioeconomy

Work with Aventa Marketing Director to set strategic objectives for sustainability strategy, and determine best path for specific initiatives surfaced from market strategy work, developing the plans for execution (either individually or in partnership), executing the plan (either directly or indirectly) and monitoring its effectiveness

Leads or supports projects that impact Aventa’s sustainability value proposition as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed

Establishes and tracks metrics to ensure post execution efforts are contributing to segment’s strategy and