Sales Lead - Industrial

Industrial Sales Lead Why This Role Matters The Industrial Sales Lead is a senior sales leadership role responsible for driving growth across the Permatex Industrial/MRO channel. You will lead relationships with major national industrial distributors, develop strategic account plans, and lead the Industrial National Account Manager team. This role has a direct impact on revenue growth, customer partnerships, market expansion, and the continued growth of the Permatex and Fast Orange product portfolios.

Lead the Industrial/MRO sales channel and deliver revenue, profitability, and growth targets. Own strategic relationships with major national industrial distributors, including Grainger, ORS Nasco, Fastenal, and MSC . Lead, coach, and develop the Industrial National Account Management team. Develop and execute strategic account plans, joint business plans, sales programs, and go-to-market strategies. Identify and capture growth opportunities across new locations, product categories, customers, and distribution channels. Build strong relationships with senior-level distributor and channel partner stakeholders. Lead business reviews, sales forecasting, pipeline management, and joint planning with key accounts. Negotiate pricing, promotional programs, and investments while protecting profitability and margins. Partner with Marketing, Product, and other cross-functional teams to support new product launches and identify customer product needs. Expand the Permatex and Fast Orange portfolios within strategic industrial accounts. Maintain accurate CRM data, sales pipelines, forecasts, and account activity using Covera/Pipeliner and other sales technology. Evaluate market opportunities and develop strategies to expand Permatex's presence within the Industrial/MRO market. Support annual and long-range sales planning for the Industrial channel. Travel up to 50% to support customers, distributors, and business growth.

Bachelor’s degree in Business, Sales, Marketing, or a related field. 10+ years of industrial, MRO, B2B, or distributor sales experience. Proven success managing large, complex national accounts and distributor relationships. Experience working with major industrial distributors such as Grainger, Fastenal, MSC, ORS Nasco , or similar organizations strongly preferred. Experience leading and developing sales teams. Strong understanding of Industrial/MRO markets, including manufacturing, oil and gas, or related industrial channels. Experience establishing products on preferred vendor lists, approved product lists, or distributor programs. Proven ability to develop and execute strategic account plans and sales growth strategies. Strong negotiation, presentation, communication, and relationship-building skills. Entrepreneurial, proactive, and results-oriented mindset. Strong business acumen with the ability to analyze sales data, identify opportunities, and make sound business decisions. Experience with CRM and sales analytics tools such as Covera/Pipeliner, Salesforce, Power BI, Microsoft Excel, and SharePoint/Teams. Ability to work independently, manage ambiguity, and prioritize multiple strategic initiatives. Willingness and ability to travel up to 50%. What’s In It for You Opportunity to lead a high-impact Industrial/MRO sales channel with significant growth potential. Direct ownership of relationships with major national industrial distributors. Leadership opportunity with responsibility for developing and growing a national account sales team. Ability to shape market strategy, customer partnerships, and channel growth. Exposure to senior-level customers and cross-functional business leaders. Opportunity to influence product strategy, new product launches, and market expansion. Ability to work remotely with travel to customers and business partners. Career growth opportunities within sales and commercial leadership.

Competitive