Media Analyst

As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Target’s agencies to improve marketing outcomes. You will act as the bridge between internal activation, product, analytics, and client-facing teams to ensure campaigns are strategically planned, flawlessly executed, and continuously optimized for efficiency and effectiveness. The ideal candidate for this role will have a passion for digital media, analytical rigor, ad-tech expertise, business acumen, strong stakeholder management skills, an eye for detail and enthusiasm for problem solving.

Campaign Strategy & Execution Understand vendor and client campaign needs and translate them into executable plans across digital channels. Work closely with Media Analysts, Activation, and Product teams to ensure campaign goals are aligned with vendor expectations. Interpret and analyze media plans; ensure flawless campaign setup in ad servers and DSPs. Manage and reallocate budgets across display, mobile, social, search, video, channels to maximize ROI. Optimization & Performance Provide holistic optimization strategies tailored to campaign objectives, covering channels like T.com , display, mobile, video, social, and search. Apply creative testing, audience segmentation, and advanced targeting to improve campaign efficiency. Evaluate campaign trends and performance metrics; proactively recommend optimization tactics to drive results. Translate performance patterns into actionable recommendations for future planning cycles. Analytics & Reporting Deeply analyze campaign reports across platforms (Google Ad Manager/DFP, Campaign Manager 360/DCM, FB Ads Manager, DV360, Pinterest Ads Manager). Generate actionable insights and synthesize campaign learnings into business-impact recommendations. Build custom reports and dashboards to track performance, pacing, and optimization effectiveness. Ad Tech & Tools Expertise Advanced hands-on knowledge of DSPs (DV360/DBM, The Trade Desk, AppNexus, MediaMath, Yahoo DSP, TubeMogul, Brightroll). Strong understanding of DMP workflows, audience segmentation, and retargeting models (Lotame, BlueKai, Neustar, Adobe Audience Manager, Oracle). Experience in ad networks (GDN, OpenX, ValueClick, Tribal Fusion) and rich media vendors (Sizmek, DoubleClick Studio, Medialets, Innovid). Familiarity with programmatic buying, RTB strategies, and campaign measurement tools. Intermediate to advanced proficiency in Microsoft Excel (pivot tables, macros, lookups) and PowerPoint for reporting and storytelling. Business & Client Alignment Partner with internal teams to ensure performance marketing best practices are applied to campaigns. Develop deep category and client business understanding to shape media recommendations. Support creative and content review to ensure assets align with platform requirements and performance objectives. Contribute to product feedback loops by identifying opportunities for improving ad tech, automation, and optimization processes.

Experience: 3–7 years in digital media trading, optimization, or performance marketing. Domain Knowledge: Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai