Field Marketing Analyst

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce Customer 360 Platform is the world's #1 CRM and provides a complete view of your customer. We're growing at an unprecedented rate. Customer success is the key driver of that success. Forbes named Salesforce the Innovator of the Decade, Fortune has called us the world's most admired software company two years running, and Ethisphere lists Salesforce as one of the most ethical companies in the world. Salesforce was also named the #1 Best Place to Work in Australia in 2018 and 2019. The Salesforce ANZ Global Public Sector marketing team is looking for a Marketing Specialist who is innovative, dynamic, creative, and self-starting to help execute our strategy in ANZ. The ideal candidate will have a passion for creating, delivering, and executing campaigns and programs to drive outstanding pipeline and revenue results. We are looking for someone who is passionate about helping to shape the Public Sector narrative, as well as helping Government, Education, Nonprofit and Health customers to unify their customer experience and deliver on their mission with high impact, across the different jurisdictions. This person will be responsible for brand building, awareness and demand generation for this key market segment, taking strategic direction from the Senior Director, Marketing ANZ Global Public Sector. The candidate will be experienced in B2B marketing and a wide range of go-to-market tactics. They will hold previous experience working in roles across the tech industry, with an industry focus as an advantage. The opportunity requires a collaborative, dynamic, resilient, positive and organised marketing professional with a proven history of success in coordinating integrated marketing programs and stakeholder management. The role includes hands-on execution with the day-to-day coordination and program management of all aspects of initiatives and campaigns. Proven experience in programmatic demand generation through integrated campaigns is critical. The role requires a good working knowledge of managing and delivering face-to-face events, engaging creative teams and external agencies to effectively execute projects on time and on budget. Copy writing, digital marketing, thought leadership and content creation. It also requires proficiency in the use of AI tools. Examples of great customer experience will be highly regarded where impact to the acceleration of pipeline can be demonstrated. The candidate needs excellent planning and organisational skills, as well as the ability to liaise effectively with key sales and strategy stakeholders and be accountable for results. Analytical capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine. As a positive and passionate team player you will work closely with and learn from a dynamic team of talented professionals that is recognised as one of the leading marketing organisations in the technology industry today.

Assist with the development and execution of the end-to-end marketing program and campaign planning for Public