Senior Associate, Paid Search

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description:

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world. For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology. The Search Team   Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like training, development, sharing best practices, access to tools and collaboration.  The Opportunity - Senior Associate, Paid Search   The Senior Associate, Paid Search will play a pivotal role in leading and managing paid search marketing campaigns. They will be responsible for fine-tuning their understanding of search, taking on more day-to-day management responsibilities, and supporting the team in achieving campaign goals.  We are seeking a highly motivated individual who is eager to learn and grow in the field of paid search marketing. The ideal candidate will be detail-oriented and organized, capable of managing multiple tasks and deadlines effectively.   A strong analytical mind is essential for this role, as the candidate will need to analyze data and identify trends to optimize campaign performance.

Manage paid search campaigns:  Oversee the implementation of day-to-day activities and provide updates to the team  Billing : Support the team in monthly billing and reconciliation process and protocols  Conduct analysis:  Analyze search query data to identify optimization opportunities and make recommendations.  Monitor performance:  Track account performance, identify trends, and make necessary adjustments.  Create assets:  Lead the creation of paid search keyword and ad copy creation  Support team members:  Train and mentor junior team members and provide guidance and support as needed.  Contribute to reporting:  Assist in the creation and analysis of performance reports.  Quality Assurance:  Act as a quality assurance check for the account and excel workbooks  Qualifications:  Relevant post-secondary education, training, or equivalent experience  Minimum 1.5+ year relevant paid search management experience  Hand on keyboard experience with Google Ads, Microsoft Ads  Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI  Proficient in Microsoft office software, most importantly excel  Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts  Ability to quickly learn and apply new software and tools  Strong analytical skills and ability to think critically, passion for A/B testing  A results-driven professional with a passion for learning and a desire to success in