Sr. Product Marketing Manager, Signals and Identity, Amazon Ads

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption. Signals and Identity PMMs support products that source, connect, manage, resolve, collaborate on, and analyze signals and identities. Our goal is to establish our proprietary signals, identity capabilities, and advanced data management and collaboration technology as unique differentiators that help advertisers and partners fuel growth and build competitive advantage, and to drive clear understanding and effective adoption of Ads Data Manager, Amazon Marketing Cloud, Amazon Ads Identity Graph, and their associated products and features. Key job responsibilities Product Strategy & Market Intelligence: * Conduct comprehensive market research, customer interviews, analyst inquiries, and competitive analysis to identify market opportunities and inform product direction * Partner with Product Managers to align customer research priorities with product roadmap development * Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs * Drive evidence-based decision making through customer insights and market intelligence Go-to-Market & Marketing Execution: * Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio * Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content * Lead the development of product positioning, messaging, and strategic narrative * Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs Cross-functional Leadership: * Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Legal, Science, and Training teams * Drive stakeholder alignment through regular engagement and clear communication of product vision * Support effective Alpha/Beta testing programs, launch readiness preparation, and gather post-launch feedback