Senior Customer & Competitive Insights Program Manager (Multiple Positions)

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities Drive regular benchmarking efforts to assess opportunities for buyer journey improvements for the platform. Conduct market research to understand user needs, pain points, and behaviors to optimize the buyer journey and maximize efficiency and user satisfaction. Collect business requirements and define project scope and key milestones. Facilitate user testing, using qualitative and quantitative methods, to identify systemic breakdowns, moments of confusion, or misaligned policies that erode buyer trust and facilitate identification of action plans and owners. Collaborate with cross-functional teams (including product, UX, content, operations, marketing, or business teams) to drive alignment on decision-making and roadmaps. Mentor junior-level team members.