Account Director - PepsiCo

Agency: Omnicom Media Job Function: Production Job Subfunction: Experiential and Events Production Job Description:

Are you passionate about   sport ?   Fuse is looking for   a talented   PR   professional   to wor k across a   selection   of their key   sport   projects in our current client portfolio.   Main day-to-day responsibilities   include :   Senior client management:   Hold   senior   responsibility for our clients' PR campaigns, from strategy to execution   Owning conversations with senior clients throughout PR campaigns   Have sensitive conversations with clients if briefs   aren’t   clear to set the team up for success     Strategic thinking:   Create PR strategies that   maximise   newsworthiness and   minimise   reputational risk   Demonstrate a clear understanding of how to apply consumer insights to PR strategies   Lead creative PR brainstorms and produce original creative thinking for PR campaigns   Effectively articulate creative PR ideas on paper to sell to clients   Effectively pitch creative PR ideas to clients to unlock budget     Coverage generation:   Lead conversations with senior journalists and editors to generate positive PR coverage   Hold   senior   responsibility for the delivery of crisis comms and issues management    Adapt reactive statements in real-time,   checking   and challenging clients and rights holders      Talent and ambassadors:   Draft Heads of Terms documents for talent/ambassadors    Work effectively with agents in all PR project phases, from negotiation to project delivery   Effectively manage and resolve conflict situations with talent and agents where   required     New business and divisional growth:   Provide assistance   in upselling   PR services to Group Directors and client leads   to drive   new business growth   Identify   net-new opportunities to sell PR services to sponsorship clients    Sell our PR credentials clearly and effectively to senior client leads     Collaboration:   Work effectively in cross-agency environments, ensuring work   remains   suitable for PR   Collaborate with wider Fuse services to create and deliver integrated campaign responses    Hold responsibility for all legal and Health & Safety compliance at PR activations     Commercial acumen:   Hold responsibility for campaign budgets (Fuse fee and third-party costs)   Accurately scope and cost projects against client briefs   Hold responsibility for ensuring the team completes time sheets    Manage over-servicing and find solutions for inefficiencies in the team   Contribute effectively to the annual revenue target for the PR Division     Desired skills & experience: You’ll   possess   an in-depth understanding of the sports PR and media landscape, with an impressive book of journalist contacts.   You’ll   have   significant experience   developing communications strategies that have driven positive brand exposure   for   clients.   You’ll   have worked extensively with influencers and creators.   You’ll   have experience developing best-in-class, PR-ready, video and still assets.   You’ll   have strong people and project management skills and excellent attention to detail.   You’ll   be a confident writer with the ability to communicate coherently on paper.   You’ll   be comfortable and effective in conflict scenarios, with an ability to find resolutions that serve both the agency and our clients.   You’ll   be able to motivate the team around you while ensuring they meet the   high standards   we collectively set as a team.   You will have demonstrable experience working either at a PR and communications agency (applicants from non-sport PR agencies are welcome), in-house at a sports media outlet, at a sports team press office, or a sports rights holder.   Relevant experience in PR,   communications   and media   Proven   track record   in selling-in PR