Director, Incentive Compensation, Sales Planning, & Launches

About This Role As the Director, Incentive Compensation & Sales Planning, you will play a critical leadership role in shaping Biogen's commercial deployment strategy across Incentive Compensation, Sales Planning, Call Planning, Territory Alignments, and Account Planning. You will be responsible for translating commercial strategy into scalable field execution models that drive performance, customer engagement, and business growth across Biogen's portfolio. This highly visible role serves as a strategic partner to Sales Leadership, Therapeutic Area Leadership, Marketing, Market Access, Finance, HR, Compliance, Commercial Operations, and Decision Sciences. You will lead the design and governance of incentive compensation programs, field deployment strategy, territory alignments, and account planning models while ensuring alignment to corporate objectives and commercial priorities. Acting as a key member of North America Commercial Operations, you will optimize field resource deployment, support customer engagement strategies, and create incentive structures that drive desired behaviors across a diverse field organization including Specialty Representatives, Rare Disease Teams, Key Account Managers, Account Directors, and Buy-and-Bill focused customer-facing roles. This role will play a significant part in supporting current growth brands and future launch readiness initiatives. The position will partner closely with Decision Sciences, which maintains ownership of customer segmentation, targeting, and advanced analytics, ensuring insights are translated into actionable sales planning and deployment decisions.

Lead the strategy, design, governance, and administration of incentive compensation programs across Biogen's commercial organization. Partner with Sales, Marketing, Market Access, and Therapeutic Area leadership to translate business objectives into motivational and compliant compensation plans. Design incentive plans for multiple field customer-facing roles including Specialty Sales, Rare Disease, Key Account Managers, Account Directors, Market Access, and Buy-and-Bill focused field teams. Develop compensation strategies that reflect complex customer engagement models, account-based selling approaches, and cross-functional field objectives. Lead annual and in-year sales planning activities, including field sizing, territory design, geographic alignments, roster management, and deployment optimization. Own territory alignment strategy and execution to ensure field resources are aligned against the highest-value market opportunities. Develop and govern call planning frameworks that support effective field execution and customer engagement. Create account planning frameworks that support Key Account Managers and Account Directors operating within integrated health systems, organized customers, specialty providers, and strategic accounts. Partner with Market Access and Commercial leadership to optimize field deployment and incentive strategies supporting Buy-and-Bill customers, infusion centers, specialty pharmacies, and institutional accounts. Support Rare Disease commercial models where patient identification, referral networks, treatment centers, and account management strategies are critical to business success. Conduct scenario modeling and financial analyses to evaluate compensation plan effectiveness, field deployment changes, and organizational design decisions. Partner with Decision Sciences to ensure customer segmentation and analytical insights are effectively incorporated into sales planning, account planning, and territory design decisions. Ensure all incentive compensation and sales planning activities operate within legal, regulatory, and compliance guidelines. Manage relationships with external vendors and technology partners supporting incentive compensation, territory alignments, roster management, and sales planning capabilities. Drive continuous improvement of sales force deployment and