Principal Product Manager, Peripheral Downstream - Shockwave Medical

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: Professional All Job Posting Locations: Santa Clara, California, United States of America Job Description: Johnson & Johnson is hiring for a Principal Product Manager, Downstream (Peripheral) – Shockwave Medical to join our team. This role is fully remote in the United States.   At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/ .   Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.

Overview We are looking for a high-performing individual to serve in a high-profile position driving product campaigns for a therapy that is changing the interventional landscape.  Your role will focus on increasing the penetration of peripheral Intravascular Lithotripsy (IVL) in existing markets, launching new marketing programs, and driving new campaigns. This individual will play a key role in collaborating with the R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing and sales teams to ensure that the projects and campaigns go smoothly and meet their objectives. This is a visible role that will be vital to the company’s success. Essential Job Functions Develop and execute comprehensive global & US strategies for marketing programs and campaigns including:   product positioning, and clinical and economic value proposition  messages and collateral   sales and physician education programs  product demand forecasts  analysis of business performance against objectives  formulating new approaches and strategies as needed  conferences/tradeshows, customer engagement priorities, and booth playbook  Champion product commercialization activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc.  Lead market research to understand behaviors, test messaging and identify opportunities.  Establish relationships with key opinion leaders in the field and work with them to develop content for our marketing channels.  Acquire and analyze feedback from key opinion leaders, current