Senior Manager, Culture Marketing Seeding

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our brand teams bring together creativity, cultural insight, product expertise, and operational excellence to create meaningful connections with consumers. Through thoughtful product seeding, we put the right product in the hands of influential talent, partners, and cultural voices who help shape how adidas shows up in sport, fashion, and culture. As Senior Manager, Cultural Marketing Seeding, you will lead the development and execution of Culture Marketing seeding strategy in partnership with the Director of Culture Marketing Seeding. You will own product planning, inventory governance, operational frameworks, and performance measurement to maximize product investments and enable scalable support of adidas' global talent, partner, and influencer networks. Working across Global Brands, Communications, Business Units, Product Marketing, Market teams, agencies, and vendors, you will drive alignment from seasonal planning through execution. This role is strategically important to strengthening operational discipline, improving visibility into seeding performance, and ensuring resources are deployed against the brand's most important cultural opportunities.

KEY RESPONSIBILITIES • Seeding Strategy: Lead the development and execution of Culture Marketing seeding strategy aligned with brand priorities, cultural relevance, and consumer impact. • Allocation Governance: Establish seeding frameworks, allocation principles, and prioritization models that maximize product investment and support strategic talent and partner relationships. • Product Planning: Own end-to-end forecasting, allocation, inventory management, and product lifecycle oversight across Culture Marketing seeding initiatives. • Inventory Management: Drive accurate inventory tracking, reconciliation, reporting, and governance while continuously improving seeding processes and tools. • Seasonal Planning: Partner with Global Brands, Communications, Business Units, Product Marketing, and Market teams to develop seasonal seeding and gifting plans aligned with product and campaign timelines. • Cross-Functional Execution: Lead planning and delivery of key seeding initiatives, aligning stakeholders, resources, timelines, and business objectives. • Agency and Vendor Management: Manage external agency and vendor partners against established scope, budget, service levels, and performance expectations. • Analytics and Reporting: Develop performance measurement and reporting frameworks that provide visibility into inventory health, seeding impact, operational efficiency, and business opportunities. • Financial Management: Manage seeding budgets, forecasting, and spend tracking while maintaining financial discipline, compliance, and responsible stewardship of company resources. • Team Leadership: Lead, coach, and develop the Seeding team through clear objectives, accountability, collaboration, and capability building that supports evolving business needs.

REQUIRED QUALIFICATIONS • Strong knowledge of the sports industry with a demonstrated passion for fashion, streetwear, and relevant cultural trends. • Strong strategic planning and prioritization skills with the ability to balance long-term objectives and immediate business needs. • Strong understanding of inventory management, product allocation, and operational planning. • Demonstrated ability to influence senior stakeholders and build alignment across a complex matrix organization. • Data-driven approach to decision making with the ability to translate insights into clear business actions. • Strong financial acumen, including experience with budgeting, forecasting, spend management, and vendor oversight. • Strong attention to detail with a results-focused approach to execution. • Ability to prioritize and oversee multiple projects in a fast-paced environment. •