Shopper Market Leader, Malaysia , Consumer Business Group

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The Shopper Market Leader, Malaysia is responsible for leading shopper marketing strategy, analytics, execution, and operating excellence across all channels in Malaysia. This role translates shopper, customer, category, channel, and market insights into effective activation plans that drive conversion, strengthen brand visibility, improve promotion effectiveness, and support business growth. Reporting to the Country Sales Leader, the role partners closely with Sales, Marketing, Supply Chain, Finance, Category, Distributor Management, customers, agencies, and vendors to deliver high-quality shopper programs and trade activations. A key expectation of this role is to build stronger data-driven decision-making, establish standardized templates, and implement clear shopper marketing standard operating procedures to improve planning, execution, tracking, and post-campaign evaluation. The role will also lead, coach, and develop a Senior Shopper Marketer. Shopper Marketing Strategy and Activation Develop and execute shopper marketing strategies and activation plans across all Malaysia channels, aligned with sales priorities, brand plans, category strategies, and business objectives. Translate shopper, customer, category, channel, and market insights into activation programs that drive traffic, conversion, basket growth, and brand preference. Lead customer and channel activation planning across modern trade, general trade, distributors, e-commerce, specialty channels, and other relevant routes-to-market. Partner with Sales and Marketing to build customer activation calendars, trade promotion plans, and multi-brand campaigns that support One 3M positioning. Manage end-to-end execution of shopper campaigns and trade promotions, including campaign mechanics, POSM development, customer alignment, launch readiness, and in-market execution. Data Analytics and Performance Management Lead shopper marketing analytics by tracking sell-out performance, promotion effectiveness, ROI, execution quality, channel trends, and customer activation results. Analyze sell-in, sell-out, customer, category, shopper, and market data to identify growth opportunities and improve activation decisions. Develop and maintain dashboards, performance trackers, scorecards, and post-campaign review templates to improve visibility of business impact. Convert data into clear insights, recommendations, and action plans for Sales, Marketing, Supply Chain, and leadership stakeholders. Evaluate campaign and promotion performance to identify what worked, what did not, and what should be improved for future activations. SOP, Templates, and Operating Excellence Establish standardized shopper marketing templates, including campaign briefs, activation plans, promotion evaluation tools, A&P trackers, execution checklists, and post-campaign review formats. Develop and implement shopper marketing SOPs covering campaign planning, approval processes, POSM development, execution tracking, budget management, and performance evaluation. Drive consistent ways of working across Sales, Marketing, Supply Chain, Finance, Distributor Management, agencies, vendors, and other relevant partners. Improve planning discipline, execution consistency, documentation quality, and performance tracking across all shopper marketing activities. Continuously review and improve shopper marketing processes to increase speed, efficiency, governance, and business impact. Supply Chain and Execution Readiness Work closely with Supply Chain to ensure product availability, inventory readiness, launch coordination, promotion feasibility, and smooth execution of key campaigns. Partner with Supply Chain and Sales to anticipate