Strategic Events Manager, APJ

Abnormal is growing fast, and the way we show up in the world has to keep pace. Our Strategic Events are where our story stops being a pitch and starts being an experience — where CISOs and practitioners walk in curious and walk out convinced. This role owns event execution and delivery across the APAC Strategic Events program — major third-party events, flagship first-party events, and high-profile executive programs — with support from the wider international team.

As Strategic Events Manager, you'll play a central role in shaping our regional events strategy and decision-making, bringing local expertise on how events should land with a local-first approach, and sharp insight into the must-attend industry events across APAC. You'll operate independently on the day-to-day, while partnering closely with sales leadership, regional revenue marketing, sales engineering, channel team managers, and a wide range of other stakeholders to get there.

We're looking for someone who brings new ideas, critical thinking, and the judgement to drive strategic events that move pipeline forward. You're as comfortable owning execution on the ground as you are shaping the plan behind it, and you bring the same rigour to post-event analysis — turning results into clear, data-backed recommendations that sharpen the program year on year.

This is an individual-contributor role: no direct reports, but full accountability for a regional portfolio, a real budget, and the standards that go with it — the autonomy to run your own show, backed by a team when it matters most. If that sounds like your kind of ownership, we'd love to hear from you!

How You'll Deliver Impact

Project Management, Event Logistics & Vendor Management

• Manage all event logistics end to end and take full ownership of deadlines, project plans, problem-solving, and stakeholder management and communication.

• Manage venues, exhibition requirements, staff schedules, booth logistics, catering, AV, shipping, accommodation, signage and meeting-space requirements across multiple regions.

• Source and manage agencies, venues, production partners and suppliers at regional scale, including contracts and negotiation.

• Build run-of-shows, timelines and contingency plans across multiple concurrent events and markets.

• Coordinate invitation strategy, registration, attendee communications and internal promotion so the right people show up, market by market.

Regional Strategy & Portfolio Support

• Support the APAC strategic event mapping and calendar planning, prioritising investment against pipeline and account-engagement goals.

• Help decide which events are worth the budget, and advocate for the portfolio with regional and global leadership.

• Understand target accounts, ICP and GTM priorities for each market, and tailor the regional activation strategy accordingly.

Internal Cross-Functional & Partner/Alliance Collaboration

• Partner with Regional Revenue Marketing, Sales, SDR/BDR, Customer Marketing, Sales Engineering, Partner/Alliance Marketing and Brand/Creative across regions and time zones.

• Develop and maintain regional partner and tech-alliance event engagement, including co-sponsored and co-hosted activations — this may include building sponsor prospectuses for hosted events and defining sponsorship packages for our global alliances.

• Work closely with your Revenue Marketing Manager team to ensure Sales are fully enabled on all event details and what is expected of them.

• Maintain a strong network of reliable vendors and agencies.

Budget Ownership & ROI Tracking

• Manage event budgets to ensure we stay within budget while getting the most value for