Assoc Media Manager

Assoc Media Manager Full-time Location: Mexico City - Polanco Company: Mattel de Mexico Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description The Associate Manager, Media will support the development and execution of Mattel's LATAM media strategy, translating brand and business objectives into integrated, audience-led media plans across the consumer journey. The role combines strategic media planning, audience and data activation, performance marketing, creator-led media, measurement, and agency leadership. The Associate Manager will work across markets and cross-functional teams to maximize the effectiveness of Mattel's media investment while continuously identifying opportunities to improve how data, technology, platforms, and emerging media capabilities drive business results. What You’ll Do Develop and execute full-funnel, audience-led media strategies aligned with brand, consumer, and business objectives across LATAM. Lead integrated media planning across digital, social, video, programmatic, creator-led, performance, and traditional channels, ensuring the right channel, audience, investment, and KPI strategy. Develop data-driven audience strategies, leveraging first-party, platform, publisher, and media ecosystem data for targeting, retargeting, personalization, suppression, and frequency management. Lead performance media strategies designed to drive measurable consumer actions, including qualified traffic, key website events, engagement, and first-party-data/lead generation. Develop creator-led and social amplification strategies, leveraging paid media and platform capabilities to maximize the impact of creator content. Drive measurement, optimization, and experimentation, translating media performance and test results into recommendations for future investment decisions. Lead media agencies and external partners, challenging recommendations and ensuring strategic quality, executional excellence, innovation, and accountability. Partner with Brand Marketing, Digital, CRM, E-commerce, and other teams to create integrated consumer experiences and connect media with broader business priorities. Manage media investment, forecasting, pacing, and financial processes, continuously identifying opportunities to improve media effectiveness and efficiency. Proactively identify and test emerging platforms, technologies, formats, partnerships, and media capabilities relevant to Mattel's consumers and brands. Communicate media strategies, performance, learnings, risks, and recommendations clearly to stakeholders while managing multiple markets and workstreams across LATAM. Qualifications Who We’re Looking For Bachelor's degree in Marketing, Business Administration, Communications, Economics, Finance, or related field. 5+ years of experience in media, digital marketing, advertising, integrated marketing, or a related discipline, preferably with experience at a leading advertiser and/or media agency. Strong understanding of full-funnel media strategy and planning, including the role of different channels across awareness, consideration, engagement, traffic, and conversion. Hands-on or strong working knowledge of digital and programmatic media ecosystems, including platforms such as DV360, Amazon DSP, Meta, Google, TikTok, or comparable platforms. Experience leveraging audience and platform data for audience creation, targeting, retargeting, suppression, and frequency management. Experience