Strategist, Influencer Marketing

Agency: Octagon Job Function: Media Job Subfunction: Social Media and Influencer Marketing Job Description: STRATEGY /   Supports the planning and execution of influencer marketing campaigns for our clients, with a focus on talent   discovery,   social media trends, and social listening.     ***Our headquarters is located in Stamford, CT, but the location of this position can be flexible with a preference for working in one of our office locations -- Stamford, CT, Chicago, IL, New York, NY, Charlotte, NC or Atlanta, GA. Remote candidates will not be considered.   Octagon, the world’s premier global sports marketing agency, is seeking a Strategist, Influencer Marketing to join its digital strategy practice. In this role,   you'll   support our influencer team by executing influencer &   creator partnership strategies ,   social content programs,   talent discovery, campaign management, and measurement for our brand clients.   You will   connect brands   and creators,   developing   creator-led campaigns and talent recommendations that align   with sports partnerships and properties.   THE WORK YOU'LL DO   Assist   with influencer campaign execution ,   including   identifying   social trends,   evaluating   platform   opportunities , and   supporting   talent   discovery .   Own day-to-day campaign intelligence, including   KPI   tracking ,   audience &   demographic analysis, real-time   performance   reporting, and social listening.   Lead talent discovery and   support talent engagement, including outreach,   contracting   coordination , and   campaign   reporting.   Help develop influencer creative briefs and strategies – building campaigns that are authentic and on-trend with the platforms and communities in which they live.   Compile and build campaign wrap reports inclusive of quantitative and   quali ta tive   measurement .   Simultaneously work on multiple projects relying on strong project management and organizational skills – from   initial   strategy through final wrap-up.   Develop social and digital ideas, actively   participating   in strategic digital brainstorms.   THE BIGGER TEAM YOU’LL JOIN   Recognized as one of the   “Best Places to Work in Sports” , Octagon is the global sports, entertainment, and experiential marketing arm of the Omnicom Group.   We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create   big ideas   and unlock potential for our clients and talent.   We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This   expertise   allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.   The world needs   play   more than ever. Are you a Playmaker?   WHO WE'RE LOOKING FOR   1-3 years of proven experience in influencer marketing.   Passion for and   expertise   i n sports, entertainment, music, and/or celebrity & pop culture as well as a pulse of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans.   Experience working   with talent ,   including content creators,   creator partnerships,   athletes, and celebrities.   S elf-starter   mentality with the r esourcefulness and initiative to support the day-to-day   logistics   of planning, implementing, & reporting on social and influencer programs.   Strong understanding of   social   media mechanics and best practices across Instagram, TikTok, Facebook, YouTube, and X.   Curiosity   about how data and analytics tools are used across social media , with a   belie f that   data is a primary driver of successful marketing campaigns.     Experience with digital analytics and social tools – examples include