Senior Vice President, Managing Director - Subway

Agency: UM Job Function: Strategy and Planning Job Subfunction: Strategy Job Description: The SVP, Managing Director of Strategy for Subway will lead the development of modern, insight-driven media and communications strategies that help strengthen Subway’s position as a leading global QSR sandwich brand. This role will be responsible for translating business priorities, consumer behavior, food culture, category dynamics, and brand ambition into strategic platforms that drive growth, relevance, and measurable impact. Subway operates in a highly competitive and fast-moving QSR landscape where consumer expectations are shaped by value, convenience, craveability, customization, health perceptions, digital ordering, delivery, loyalty, limited-time offers, and cultural relevance. The SVP, MD Strategy will be expected to understand these dynamics deeply and build strategies that help Subway connect with consumers across occasions — from lunch breaks and family meals to sports, road trips, delivery moments, value-seeking occasions, and everyday routines. This leader will guide strategy across media, communications planning, audience development, cultural activation, partnerships, and consumer engagement. They will partner closely with client leadership, communications design, analytics, creative, commerce, social, influencer, and media teams to develop strategic platforms that inform how Subway shows up in culture, drives traffic, grows digital engagement, strengthens brand equity, and supports franchisee and business priorities. The ideal candidate brings deep experience in media and communications strategy, a strong understanding of QSR and/or consumer retail behavior, and the ability to turn data, cultural insight, and category nuance into actionable ideas. They must be comfortable operating at both the brand and business level — helping Subway compete not only with other sandwich brands, but with the broader QSR, fast casual, convenience, and delivery ecosystems. As a senior strategic leader, this person will serve as a trusted advisor to Subway and agency leadership, ensuring that strategy is integrated, culturally aware, commercially grounded, and capable of driving impact across paid, owned, earned, experiential, social, influencer, retail, and digital commerce channels. KEY RESPONSIBILITIES:Develop and oversee comprehensive media and communications strategies that support Subway’s business objectives, brand priorities, product initiatives, value messaging, digital growth, loyalty engagement, and franchisee needs. Lead the creation of strategic platforms that inspire media, creative, social, influencer, commerce, partnerships, and experiential work across the Subway business. Translate QSR category dynamics — including value competition, menu innovation, convenience, delivery behavior, loyalty, promotional windows, daypart strategy, and changing consumer food habits — into actionable communications strategies. Identify audience opportunities across core and growth segments, including value seekers, busy families, Gen Z and younger millennials, lunch and workday consumers, delivery users, sports and entertainment fans, and health- or customization-minded guests. Build strategies that strengthen Subway’s cultural relevance by connecting the brand to consumer passions, food conversations, sports, entertainment, creators, local markets, and real-time cultural moments. Partner with Client Counsel, Communications Design, analytics, creative, commerce, media partnerships, social, influencer, and activation teams to ensure strategic consistency across all consumer touchpoints. Lead strategy development for national campaigns, product launches, limited-time offers, value platforms, brand campaigns, digital ordering initiatives, loyalty programs, and retail-driving activations. Help define how Subway should behave across the full consumer journey — from awareness and consideration to store visits, app usage, loyalty