Sr Brand Manager, Prego

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.  Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... As Senior Brand Manager, Prego , you will play a critical leadership role in shaping the future of a category-leading business. This is a unique opportunity to lead a brand with exceptional household penetration, strong consumer affinity, and meaningful growth potential. You will be responsible for developing and executing brand strategy, identifying new growth opportunities, leading innovation and renovation initiatives, and delivering against ambitious business objectives. This role requires a strategic, consumer-centric leader who can translate insights into action, influence cross-functional partners, and drive execution with excellence. The Senior Brand Manager will manage two direct reports and work closely with Sales, Finance, Consumer Insights, Consumer Experience, R&D, and Supply Chain teams to accelerate growth and strengthen Prego's leadership position. Join the team behind Prego®, one of the most iconic and recognized brands in the Italian sauce category. For generations, Prego has helped families bring delicious, easy-to-make meals to the dinner table and remains one of the most widely purchased and trusted brands in the category. What you will do... Brand Strategy & Growth Leadership Lead the development and execution of the annual Prego brand strategy and operating plan, ensuring alignment with business objectives and long-term growth ambitions. Refresh & champion the brand's positioning and value proposition, ensuring all consumer touchpoints consistently reinforce the brand’s equity and future direction Identify and evaluate growth opportunities across households, usage occasions, product formats, channels, and consumer segments. Lead business analytics to inform strategic decision-making, monitor performance, and recommend actions to achieve business objectives. Consumer & Marketing Leadership Partner with Consumer Experience to translate business objectives into breakthrough marketing execution and creative briefs. Leverage consumer, shopper, and category insights to identify unmet needs and unlock growth opportunities. Ensure all marketing and innovation activities reflect a deep understanding of consumer needs and behaviors. Innovation & Portfolio Management Lead the direction and execution of the innovation and renovation pipeline, from concept development through commercialization. Partner closely with R&D, Insights, and Strategy teams to identify new product opportunities and strengthen the existing portfolio. Drive cross-functional teams through stage-gate processes while ensuring project timelines, financial targets, and consumer objectives