Director - RVS Product Marketing

About Our Company We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Provides strategic direction for product marketing programs including providing tactical direction for product marketing strategies, tactics, communications and tools including the development of marketing programs. This position is responsible for the development and implementation of product marketing strategies to drive measurable business results. Partners with internal and external partners to ensure execution of strategies or initiatives. Develop key messaging and positioning for products. Provide strategic direction for competitive intelligence activities.

Develop the product marketing program and strategy, including product messaging and positioning or products; communication plan and implementation plan that is consistent with Company strategy. Coordinate with Company-wide partners to ensure one integrated strategy, plan and process for program implementation. Lead the competitive intelligence function. Provide tactical direction and support for program implementation. Write product positioning and marketing collateral for products. Drive execution of projects on time, with excellence in quality, within budget and on brand. Build and manage relationships with internal or external business partners (wholesalers) to drive marketing programs. Lead team to develop, manage and continually improve program content, requirements and process. Develop metrics and monitor results of all programs or initiatives and provide recommendations for ongoing improvements. Provide effective leadership to direct reports incorporating performance management practices through individual performance plans, periodic reviews and feedback sessions, coaching and development.

10+ years' relevant experience Series 7 or ability to obtain within 120 days Preferred Qualifications Five or more years insurance industry experience in sales or marketing role Ability to influence and collaborate with or lead across the organization and at all levels to drive results Proven people leadership skills Highly effective communication skills as well as writing /editorial skills Ability to lead, influence, communicate and interact with people at all levels across the organization Strong project management skills Creative and strategic in solving problems as well as the ability to be flexible as needs change, and willing to do hands-on work Visa Sponsorship Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).   In-Office Collaboration We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process. Base Pay Salary