Director, Creator Programs & Ecosystems Marketing - Minecraft

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play. Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence. We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community. In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!   Help define the future of Minecraft’s creator ecosystem and the role creators play in the franchise’s long-term growth. Minecraft is seeking a Director, Creator Programs & Ecosystem Marketing to set the global marketing strategy for creator acquisition, engagement, advocacy, and success across Minecraft’s creator programs and opportunities. This senior leader will establish the user generated creator ecosystem narrative, translate creator and market insight into multi-year priorities, and align leaders across Creator, Marketplace, Product, Platform, Business Development, Analytics, and Marketing around a shared growth agenda. The role will drive scalable programs and strategic partnerships that expand participation, elevate creator-made content, and strengthen the connection between creators, players, and the Minecraft franchise. Success will be measured through ecosystem growth, stronger creator outcomes, and clear business impact.

Set the Global Creator Ecosystem Marketing Strategy • Define the multi-year marketing vision, strategic priorities, audience approach, and investment roadmap for Minecraft’s creator ecosystem. • Translate franchise, business, creator, player, and market insights into clear choices that expand creator participation and improve creator success. • Establish the strategic narrative and decision frameworks that connect creator opportunities across programs, platforms, Marketplace, and franchise initiatives. Lead Cross-Functional Alignment and Executive Decision-Making • Serve as the senior marketing partner to Creator, Marketplace, Product, Platform, Business Development, Analytics, Community, and franchise marketing leaders. • Build alignment across complex and sometimes competing priorities, surface tradeoffs, and drive decisions that advance the overall health of the creator ecosystem. • Represent creator ecosystem strategy in senior leadership forums and translate decisions into clear direction for cross-functional teams. Build a Scalable Creator Growth and Engagement Portfolio • Architect an integrated portfolio of acquisition, onboarding, education, activation, recognition, advocacy, and retention programs across the creator lifecycle. • Drive repeatable operating models, playbooks, and partner motions that can scale across creator segments, regions, programs, and franchise moments. • Identify portfolio gaps and incubate new programs that reduce barriers, broaden participation, and strengthen long-term creator relationships. Own Creator Ecosystem Positioning, Narrative, and Thought Leadership • Set the overarching messaging and positioning for Minecraft’s creator programs, opportunities, and ecosystem value proposition. • Guide creator-facing storytelling,