Senior Manager, Audience GTM

Ready to be a Titan? We're looking for a Senior Manager, Property Care & Pest Go-to-Market to own how we bring our products to market and fill the pipeline that drives revenue. This role sits at the intersection of Marketing, Sales, and Product, setting go-to-market strategy, owning the full-funnel demand generation motion, and driving the inbound pipeline. You'll lead largely through influence, working day-to-day with the channel teams inside Demand Generation, Sales leadership, Product, and RevOps to turn strategy into a predictable, scalable pipeline engine.

Go-to-Market Strategy Own and evolve the go-to-market strategy for the ServiceTitan FieldRoutes and Property Care products, aligning positioning, target audience, and launch plans across Marketing, Sales, and Product Own product marketing and positioning, partnering with Product Management to translate roadmap input into go-to-market plans with clear owners, timing, and success metrics Set the cadence and framework for launches, campaigns, and market or segment expansion Full-Funnel Demand Generation Strategy Own the demand generation strategy end-to-end, from top-of-funnel awareness through lead and opportunity creation. Build and manage the pipeline plan and demand gen budget against revenue targets, forecasting and reporting on funnel performance Influence the channel and program mix,  in partnership with the in-house teams that run paid media, content, email, SEO/GEO, web, and social, to improve pipeline efficiency and lead quality Inbound Pipeline Generation Own inbound pipeline generation as a core KPI, setting targets and building the campaigns, content, offers, and nurture programs that drive qualified inbound volume Partner with RevOps on lead scoring, routing, and SLAs so inbound leads convert efficiently Monitor and report on inbound funnel health (volume, conversion, velocity) and course-correct in-quarter Report pipeline and inbound performance to senior leadership on a regular cadence Cross-Functional Partnership Work day-to-day with the Demand Generation channel teams, paid media, content, email, SEO/GEO, web, and social,  to brief, prioritize, and align programs to the GTM and pipeline plan Partner with Sales leadership on pipeline coverage, lead quality feedback, and campaign-to-close alignment Partner with Product on launch timing, feature positioning, and beta or early-access programs Partner with RevOps on funnel definitions, attribution, forecasting, and the systems and process that support demand gen reporting What you'll bring: 3-5 years in demand generation, growth marketing, or go-to-market roles, including experience owning full-funnel strategy and pipeline targets, ideally in B2B SaaS A track record of building and scaling inbound pipeline programs and hitting pipeline or revenue targets Experience leading go-to-market strategy and product launches in partnership with Sales and Product Strong cross-functional leadership, able to align and drive execution across channel teams, Sales, Product, and RevOps without direct authority over all of them Strong communication and executive presence to report results to leadership Fluency with funnel metrics and attribution, and comfort building and defending a pipeline plan with data Experience managing or mentoring people, or leading cross-functional pods, is a plus Nice to Have Experience marketing to or working within recurring, subscription-style home and field services verticals,  pest control, lawn care, or pool and spa is a strong plus Familiarity with vertical SaaS or field service management software Be Human With Us: Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re